orion
ORION is a Credit Union banking with a financial support system from contractors, home builders and creative homeowners.
Goals
Create a brand that inspires trust and stability
- Branding
Client
ORION & COMPANY
Date
January 2022
1
Research
In order to bring this project to live we by focusing on the Name of the company and the strength of the logo.
2
Development
Through the development of the band we focused on a "spatial" style of branding focused on using the brand colours and active negative space.
3
Strategy
Our strategy for this brand was to allow the colour purple to stand out and be a key visual to differentiate from the competitors.
